FOUR ROOMS

Fashion Firm SA will present ten South African designers at the September 2023 edition of WHITE Show offering their idea of fashion with the intention of opening up to new markets. The designers involved will be ABANTU, Connade, EG Jewellery, Floyd Avenue, Inga Atelier, Laani Raani, SASH SOUTH AFRICA, Sebilo Creations, ShweShweKini, and Wanda Lephoto. Fashion Firm SA collaborate with the Department of Small Business, the Department of Sports, Arts & Culture, the Small Business Agency (SEDA) and Mercedes Benz South Africa. The designated space is the Four Rooms: an independent and bright multi-space located at via Tortona 27, consisting of four areas located between the ground and second floors, connected by an internal staircase.