![](https://www.whiteshow.com/wp-content/uploads/2023/04/2000-1024x768.jpg)
project | 2000
small “houses/showrooms” alongside each other, each with its own entrance. Big black numbers create a contrasting graphic effect background’s total-white wall
project | 2001
a black aisle with a long table at the centre. the neon light enhances the metallic colors of the stools. spaces reserved to the display of collections
![](https://www.whiteshow.com/wp-content/uploads/2023/04/2001-1024x768.jpg)
![](https://www.whiteshow.com/wp-content/uploads/2023/04/2002-1024x768.jpg)
project | 2002
impressive curtains – five meters in height – create plays of colors of white and black. the entrance to the stands is framed by wooden portals
project | 2003
the fixed route is born. a long aisle that hides new showrooms behind every corner. circles of light permeate the path
![](https://www.whiteshow.com/wp-content/uploads/2023/04/2003-1024x667.jpg)
![](https://www.whiteshow.com/wp-content/uploads/2023/04/2004-1024x758.jpg)
project | 2004
concrete-like walls, leather sofas, graphic inscriptions on burnished iron plates, suffused light that accompanies the visitor through a typically “underground” aisle
project | 2005
the layout is conceived like a big patchwork of stands with articulated shapes that enable exploiting the available spaces at best. no more unvaried stands, but spaces that are unlike each others
![](https://www.whiteshow.com/wp-content/uploads/2023/04/2005-1024x680.jpg)
![](https://www.whiteshow.com/wp-content/uploads/2023/04/2006-1024x768.jpg)
project | 2006
the idea of recycling is born. the fitting-outs realized for other exhibitions are adapted to other shows thus limiting the waste of raw materials
project | 2007
the first zero-impact show. pulp furniture is transformed into design pieces, old panels become tables, lids of cardboard boxes turn into stand inscriptions
![](https://www.whiteshow.com/wp-content/uploads/2023/04/2007_B-1024x768.jpg)
![](https://www.whiteshow.com/wp-content/uploads/2023/04/2008_A-1024x685.jpg)
project | 2008
open space setting-out, spaces defined by light with no visual barriers. the stands become intimate living-rooms to welcome visitors
project | 2009
atmosfere lights enhance the original and scenic industrial-inspired location
![](https://www.whiteshow.com/wp-content/uploads/2023/04/2009_A-1024x681.jpg)
![](https://www.whiteshow.com/wp-content/uploads/2023/04/2009_B-1024x680.jpg)
![](https://www.whiteshow.com/wp-content/uploads/2023/04/2010.jpg)
project | 2010
total white, clean appearance and essentiality of the lines. the show’s cornerstone, translated in setup language
project | 2011
wow – white on web is born. a neat and linear setup that highlights the brand’s creations
![](https://www.whiteshow.com/wp-content/uploads/2023/04/2011_A-1024x680.jpg)
![](https://www.whiteshow.com/wp-content/uploads/2023/04/2011_B-1024x681.jpg)
![](https://www.whiteshow.com/wp-content/uploads/2023/04/2012_A.jpg)
![](https://www.whiteshow.com/wp-content/uploads/2023/04/2012_B.jpg)
project | 2012
protagonists of the edition are total-black and metallic colors
project | 2013
vintage furnishing placed in a minimalistic context. height plays add value to the spaces
![](https://www.whiteshow.com/wp-content/uploads/2023/04/2013_B.jpg)
![](https://www.whiteshow.com/wp-content/uploads/2023/04/2013_A.jpg)
![](https://www.whiteshow.com/wp-content/uploads/2023/04/2013_C.jpg)
![](https://www.whiteshow.com/wp-content/uploads/2023/04/2014_A-1024x683.jpg)
![](https://www.whiteshow.com/wp-content/uploads/2023/04/2014_B-1024x683.jpg)
project | 2014
decorative elements take over, among which are mirrors that amplify the space. subentrano elementi decorativi, tra cui specchi che amplificano lo spazio. hand-painted canvases brighten the seats
project | 2015
the setup is played on the contrast generated by black and white, by the industrial and the shabby styles
![](https://www.whiteshow.com/wp-content/uploads/2023/04/2015_A.jpg)
![](https://www.whiteshow.com/wp-content/uploads/2023/04/2015_C.jpg)
![](https://www.whiteshow.com/wp-content/uploads/2023/04/2016-1024x680.jpg)
![](https://www.whiteshow.com/wp-content/uploads/2023/04/2016..-1024x556.jpg)
project | 2016
essentiality dominates the locations of the show and enhances the collections
project | 2017
unique spaces that alternate between strong nuances and natural colors
![](https://www.whiteshow.com/wp-content/uploads/2023/04/2017_B-1024x681.jpg)
![](https://www.whiteshow.com/wp-content/uploads/2023/04/2017-1024x683.jpg)
![](https://www.whiteshow.com/wp-content/uploads/2023/04/2018_B-1024x684.jpg)
![](https://www.whiteshow.com/wp-content/uploads/2023/04/2018.jpg2_-1024x556.jpeg)
project | 2018
the color white and optical lighting are back. in ethereal and timeless spaces
project | 2019
a black floor is in contrast with white walls and ceilings, American lights give depth to the spaces.
![](https://www.whiteshow.com/wp-content/uploads/2023/04/2019-1024x768.jpg)
![](https://www.whiteshow.com/wp-content/uploads/2023/04/2019_B-1024x683.jpg)
![](https://www.whiteshow.com/wp-content/uploads/2023/04/2020_A-1-1024x728.jpg)
![](https://www.whiteshow.com/wp-content/uploads/2023/04/2020-1024x768.jpg)
project | 2020
modern furnishing components and mirror tables accompany an essential space
project | 2021
geometric shapes and heights create eye-catching effects, harmonious with new and innovative installations
![](https://www.whiteshow.com/wp-content/uploads/2023/04/2021.jpg2_-1024x556.jpeg)
![](https://www.whiteshow.com/wp-content/uploads/2023/04/2021_A-1024x683.jpg)
![](https://www.whiteshow.com/wp-content/uploads/2023/04/2022_D-1024x683.jpg)
![](https://www.whiteshow.com/wp-content/uploads/2023/04/2022_C-1024x681.jpg)
![](https://www.whiteshow.com/wp-content/uploads/2023/04/2022_B-1024x681.jpg)
project | 2022
the secret rooms are back: exclusive exhibition spaces defined by a great sense for design and with an original touch
project | 2023
a sleek and elegant tunnel un tunnel brings the visitor to a pristine and minimalistic hub
![](https://www.whiteshow.com/wp-content/uploads/2023/04/2023-1024x556.jpg)
![](https://www.whiteshow.com/wp-content/uploads/2023/04/2023_A-1024x682.jpg)
![](https://www.whiteshow.com/wp-content/uploads/2023/04/2023_B-1024x682.jpg)