The September 2023 edition of WHITE Show has just come to an end. It was a busy edition, with plenty of novelties and important collaborations for WHITE, which continues to support fashion talents and offer new designers a significant support to launch their new collections on the international market. This September was the second year of the collaboration between WHITE and Saudi 100 Brands. A renewal in grand style that brought a selection of Saudi brands inside the show (in the Padiglione Visconti area), in a pop up at 10 Corso Como and that was also manifested through a real fashion show…
WHITE is preparing for the opening of its renowned content show. From Friday, September 22nd to Monday, September 25th, the various spaces of Tortona Fashion District will come to life to showcase the new SS24 collections of the most interesting ready-to-wear brands to a large audience of international buyers. In the location at Via Tortona 54, numerous brands with a fresh and contemporary style will be featured…
Many brands have collaborated with WHITE Show for the upcoming edition of the event, which will take place from September 22 to 25, in the spaces of the Tortona Fashion District during Milan Fashion Week. The partner brands have chosen to gift visitors with dedicated event-themed gadgets. These small tokens serve as pocket-sized representations of the essence of the brands involved and will act as reminders to explore their booths and discover their complete collections…
Following last year’s success, WHITE Milano and the Saudi 100 Brands program are preparing to kick off Milan Fashion Week dedicated to the SS24 collections. From September 19th to September 28th, thirteen brands will be featured in an exclusive pop-up event at 10 Corso Como, the historic Milanese concept store and symbol of international creativity. On Tuesday, September 19th, starting at 6:00 PM, there will be a presentation cocktail with the opportunity to view and purchase the creations…
WHITE Milano, from September 22nd to 25th, is present in the Tortona Fashion District with its renowned content show dedicated to prêt-à-porter. Among the numerous novelties, in line with the DNA of the event that rewards talent, research, and sustainability, there is an interesting collaboration with Scale7, the first fashion and design business incubator founded by the Qatar Development Bank (QDB) in partnership with M7. Promising entrepreneurs and innovative startups aspiring to become the next big brands in Qatar come together under Scale7 in a hub that supports and develops their businesses in the fashion, design, and sustainability sectors…
WHITE, after its success and media coverage in previous editions, is back with the Secret Rooms project. Five secret rooms will feature the collections of as many international talents. The confirmed designers were selected after careful scouting conducted by WHITE’s team, with a focus on promoting independent creativity, strong aesthetics and conceptual impact. Following the original vision of the project, the entrances to each of the Secret Rooms will be located at the end of secret corridors leading to dedicated private spaces, made unique by the artistic interpretation of the individual designers…
The most dreamlike scenery of the Côte d’Azur and the Italian Riviera, together with the most hidden and natural corners of North Africa, are the inspiration for Lola Casademunt‘s SS24 proposal. Flowing, knitted dresses, denim jumpsuits, blazers and cargo trousers give life to this collection in shades of blue, purple, khaki, gold and beige. A cruise through those dreamy and fascinating places on the Mediterranean coast…
WHITE Show, in its upcoming edition, is teaming up with some partner brands to offer visitors souvenir gadgets of the event. Numerous brands are supporting this initiative which will take place in the showcase days, from September 22 to 25, in the Tortona Fashion District during Milan Fashion Week. Small gifts that represent, in pocket version, the essence of the brands involved, will be donated and will serve as a reminder to visit their stands and discover their collections…
Even in this edition of WHITE a selection of ten Spanish designers will take part in the content show presenting their collections for the SS24 season. From clothing to accessories, the Spanish talents taking part thanks to the collaboration with ICEX España Exportación and Inversiones will be: Chie Mihara, Clo Madrid, Flabelus, JCPajares, Lavina Peswani, Lola Casademunt, Lola Cruz, Pahiesa Formentera, Surkana and Yerse…
WHITE Show on the days from Friday 22 to Monday 25 September 2023, during Milan Fashion Week, returns to the Tortona Fashion District spaces to present the prêt-à-porter collections for the next SS24 season. The Loft area is back, special spaces dedicated to brands distinguished by sophisticated concepts and handcrafted details. Protagonists will be some brands faithful to a sartorial tradition that focus on research and stylistic innovation…
WHITE Show presents “The Instinct Factor”, a new chapter in the communication path started a few editions ago that goes on proposing new insights and themes related to teh contemporary human being. Instinct is at the centre of the next content show scheduled during the Milan fashion Week from Friday 22 to Monday 25 September 2023, again in the spaces of the Tortona fashion District, already a home for WHITE. Numerous prêt-à- porter fashion brands will present their S/S24 collections…
