Four spaces,
four ways
to discover WHITE
Loft
Three LOFTS dedicated to brands with a sophisticated concept and a strong focus on craftsmanship, defined by advanced constructions and innovative forms, within Superstudio Più — Tortona 27.
Brands rooted in tailoring tradition, reinterpreting the archetypes of elegance through research and stylistic innovation.
The WHITE LOFTS are open, spacious, bright and versatile environments, ideal for special projects or international showrooms looking to showcase their designers.
The interior design is elegant and minimalist, with essential furnishings that combine functionality and contemporary aesthetics, allowing for personalisation while highlighting every detail of the collections on display.
SECRET ROOMS
Five SECRET ROOMS within Superstudio Più — Tortona 27, dedicated to five next-generation international designers who have already caught the attention of leading global buyers and will make their European debut at WHITE.
The SECRET ROOMS project shines a spotlight on five of the most exciting emerging talents on the international scene, showcasing their creations within five exclusive secret rooms.
An exclusive format designed as a true launchpad for new designers looking to reach a wider audience and strengthen their presence in global markets, while also offering significant media exposure thanks to the ongoing interest of the international press.
BASEMENT
With its distinctive, lived-in atmosphere, the BASEMENT, located within Superstudio Più — Tortona 27, embodies the essence of innovation in fashion, showcasing collections that challenge conventions and break away from traditional style codes.
The striking setting, with its raw character, becomes an integral part of the message conveyed by each collection, creating a direct connection between space and product.
Conceived as an intimate and avant-garde environment, the Basement hosts a curated selection of refined collections. Raw concrete surfaces, bold furnishings and carefully designed lighting create an atmosphere that blends elegance with authenticity — ideal for those seeking a versatile and thoughtfully designed space that conveys contemporary energy while retaining a sophisticated and genuine appeal.
Inside White
Located within the industrial spaces of BASE — Ex Ansaldo, at Via Tortona 54, INSIDE is WHITE’s iconic space dedicated to clothing and accessories brands with a strong identity, where established names and emerging fashion talents come together, interact and inspire one another.
With no dividing walls, the venue offers a spacious and bright open-plan environment, defined by a minimalist yet striking design, featuring iron details and clean architectural lines. Conceived to showcase each collection at its best, INSIDE offers a variety of display solutions while providing visitors with an immersive, fluid and engaging experience — a unique stage for presenting independent and research-driven brands across fashion, accessories, lifestyle and beauty.