SPECIAL AREAS
September 24
THE SUK
In the industrial spaces of Base – Ex Ansaldo, via Tortona 54, a warm and welcomimg atmosphere of a scenic setting which reproduces a Middle-Eastern Suk. An original stage to introduce smaller, research companies in the field of fashion, accessories, lifestyle, beauty.
WHITE LOFT
Three lofts dedicated to brands with a sophisticated concept and artisanal details, but defined by advanced constructions and shapes, inside Superstudio Più – Tortona 27. Brands faithful to a tailoring tradition which have reinterpreted elegance archetypes, relying on research and stylistic innovation.
SECRET ROOMS
Five secret rooms located inside Superstudio Più, Tortona 27, dedicated to as many new generation international designers who have already caught the eye of key accounts among top buyers from all over the world and who will make their debut on the European stage starting from WHITE.
EXPOWHITE
A brand-new international fashion Expo spread across different locations in the Tortona Fashion District, hosting designers coming from countries which don’t fall within the traditional fashion lines, ready for the international markets. An ideal setting up to welcome fashion collections and show their appeal to buyers.
LOUNGE
White will host the world premiere of the fashion film “PAPmusic” -Animation for Fashion- which will be shown from 26 September in cinemas throughout Italy.
Director LeiKiè was honoured during the 81st Venice Film Festival with the ‘Cinema and Industry Best Producer & Director’ award.
The innovative and multimedia work is a combination of Fashion, Art, Design, Music, under the banner of Made in Italy and tells us, in an ironic way, the fascinating dynamics of a young Milanese fashion house grappling with the launch of its first collection.
