WHITE Village is the first ‘after show’ organised during Milan Fashion Week. In conjunction with the WHITE Show days, the locations in Via Tortona opened their spaces to the city. The spaces involved were the MUDEC, Padiglione Visconti, Superstudio, The Botanical Club and PHYD.

WHITE Village takes up the idea of making fashion less elitist and involving a wide audience in entertainment and cultural events, capable of providing more information on the fashion scene that orbits around fashion shows but hides a complex and important system for the economy and culture. A different approach that involves both sector professionals and visitors through a series of events organised ad hoc in partnership with important companies in the fashion, textile, craft and technology sectors.

The calendar of the first edition of WHITE Village included:
– The talk “The Couture Code. The impact of AI on the fashion industry” held at MUDEC with the support of Albini Group and Mesmerise.
– The cocktail party accompanied by a DJ set by MTV Italia
– The fashion show and gastronomic evening dedicated to the tradition and specialities of Insula Sardinia Quality World
– The ‘Regenerative Future’ installation-event by Albini Group in the Superstudio garden
– The Closing Party involving exhibitors, visitors and the city’s public.