MELAMPO – APPAREL
Melampo is a family lexicon. Starting right from the brand’s name, made of the initials of whom converted an artisan shop into a solid industrial reality. As hap-pens only in Italy, the story began many years ago with handmade caps, then proceeded to men’s shirts and to everything a woman needs to be herself. Even in the most creative and fruitful act one can feel that something remains par-tially unexpressed. One perceives a vital desire to attain individual contents, to progress to new specific shapes, to build one’s own vocabulary, to fulfil the need for diversity, the tendency to change and to be different. ary, to fulfil the need for diversity, the tendency to change and to be different. Melampo weaves to-gether material from different d isciplines: a rchitecture, p hotography, t ailoring, and entrepreneurship. Melampo’s conceptual structure evolves around words like ‘wearability’, ‘measure’, ‘model’, ‘technical control’, ‘orderliness’, ‘body’, ‘freedom’ and ‘lightness’. It builds clothes like sculptures whose surface is not embellished: it becomes the mirror image of the structure. With a surprising instinct for time, Melampo tries to maintain the quality of things while designing new ones. It brings magic and intelligence to clothes in order to oppose the violent and awkward at-tack to what is done properly.